PPC Campaign Management
Our PPC management services help businesses maximize ROI through expertly managed Google Ads campaigns. From keyword targeting to ad copy and bid strategies, we handle every aspect to drive high-quality traffic and boost conversions.
Whether your goal is to drive more sales, attract high-quality leads, or grow your brand, we’re here to help you make the most of Google Ads. From Search and Display to Shopping, we craft strategies that deliver real results.
Google remains the go-to platform for people actively searching for products and services. We make sure your ads show up right when potential customers are looking for exactly what you offer across the entire Google network.
We focus on delivering the results that matter most to your business. Whether it’s driving website traffic for sales, bookings, or sign-ups, generating phone calls with click-to-call Ads, or bringing more people to your physical location, we tailor your campaigns to meet your goals.
Paid Search
Google Partner with certified professionals
Google Ads
Google is still the biggest platform for people searching for services and products. We can help you navigate the world of Google Ads by creating effective campaigns across Search, Display, Shopping or YouTube.
Microsoft Ads
By leveraging the Yahoo and Bing search networks, we can help you connect with customers actively searching for businesses like yours—while benefiting from lower CPCs, higher conversion rates, and a stronger ROI compared to Google.
Ecommerce
Ecommerce allows people to search for products and compare prices through search platforms such as Google, Facebook and Amazon, creating a faster and more efficient way of selling to potential customers.
Microsoft
Snapchat
TikTok
Amazon
PPC Strategy That Drives Real Results
Running a profitable PPC campaign takes more than just ads. It’s a strategic process, and we make it easy for you to follow. Our proven 5-step system keeps you informed at every stage, so you’ll always know what’s happening, why it’s being done, and how it impacts your bottom line.
No guesswork. Just clarity, strategy, and results.
Discovery
Deciding what you want to achieve by using PPC
After initial introductions to identify the key personnel for the account, we listen to what you hope to achieve from PPC, whether that’s improving an existing account or building new campaigns from the ground up.
PPC Audit
Gathering information based on PPC performance for review.
We apply a set of tools and metrics to the website and any existing PPC campaigns in order to gauge performance. Once we’ve gathered this information you’ll be presented with a PPC audit document outlining how each performs and an overview of recommendations for improvement.
Strategy
We create a strategy tailored for you.
We then create a strategy outlining the type of campaigns best suited to the product or service, audience, location, and business goals. If there’s an existing account, the strategy will focus on key adjustments to any active campaigns alongside further recommendations.
BUILD & LAUNCH
We structure the account using keywords, locations, etc.
We now execute the paid search strategy. Depending on the advertising platform, our techs will structure the account using defined campaigns, ad groups/sets, keywords, audiences, locations and creative (ad copy/images/videos).
Optimisation
We review the account daily, weekly or monthly for improvements.
The final stage is by no means the end of our work. The account will be optimised and fine-tuned on a daily, weekly or monthly basis for the chosen strategy. We continually look to make improvements returning back to where we started to ensure every goal is covered.
PPC Account management packages
These are our account management packages. When setting up a new account, we charge a £399+vat for the initial account build.
Small Business
For Total Ad Spend of less than £5000
£799+ VAT
Sector / Account Audit
PPC Strategy
Full Website Audit
Keyword Research
Campaign Creation
Sales Copy
CRO Analysis
Ads Optimisation
Budget Optimisation
Monthly Report
3 Months Commitment
Professional
For Total Ad spend of £5000 – £14999
£499+ VAT
+11% of Ad Spend
Sector / Account Audit
PPC Strategy
Full Website Audit
Keyword Research
Campaign Creation
Sales Copy
CRO Analysis
Ads Optimisation
Budget Optimisation
Monthly Report
3 Months Commitment
Elite
For Total Ad Spend £15000 – £49,999
£999+ VAT
+10% of Ad Spend
3 Sector / Account Audit
PPC Strategy
Full Website Audit
Keyword Research
Campaign Creation
Sales Copy
CRO Analysis
Ads Optimisation
Budget Optimisation
Monthly Report
3 Months Commitment
11% of Ad Spend + VAT
We leverage cutting-edge AI capabilities to ensure you stay ahead of your competitors.
We use first-party data and implement campaign structures designed to adapt, excel, and make you stand out.
Use the power of Microsoft to broaden your presence across platforms such as Outlook, Edge and MSN. Reach 44 million desktops that aren’t accessible via Google.
Target less saturated search terms and tap into 22% of desktop search queries.
Claim your free PPC audit now.
We only take 10 free audits per month to ensure quality.
Send us a few details and let’s get started.
Account Structure Evaluation
Ensure campaigns and ad groups are organized logically for easy management and better targeting.
Keyword Analysis
Review performance metrics for keywords, to identify wasteful spend, and optimize match types and negative keywords.
Ad Copy Assessment
Check ad relevance, clarity, and value proposition and ensure compliance with platform policies.
Landing Page Quality & Relevance
Ensure landing pages match ad intent, have strong CTAs, load quickly, and are optimized for mobile and conversions.
Audience Targeting Review
Evaluate audience segments for relevance and performance across campaigns.
Budget & Bidding Strategy
Assess how budgets are allocated, whether automated or manual bidding is used, and if the strategy aligns with campaign goals.
