Web Design, Ecommerce & SEO

First, we establish the purpose of your website, the goals that you want to achieve, and what functionality we will need to include.

Then we look at the competition.  We do a thorough analysis of competitor websites to see what we are up against.  Who is succeeding and how are they doing it, then we do the same but better.

We create a sitemap and sketch wireframes to illustrate how content and functionality will be laid out. To save time we can use existing templates and provide a selection to choose from.

We define an SEO strategy, onsite and offsite along with a plan for ongoing search optimisation.

Next, we create a mock-up of the website for you to review and sign off.  Then when you are happy with what you see we move on to the build.

Design Process Checklist:

• Establish purpose
• Define Goals
• Review Functionality
• Create A Sitemap
• Create Wireframes
• Define an SEO Strategy
• Create Mock-ups

We set up the hosting, and create the initial website using the chosen CMS or ecommerce platform. We’ll select from WordPress, WooCommerce, Magento or Drupal.

We put the website under version control to track all our changes

We then build the front-end mobile responsive templates according to the design mock-ups so that the website works for all devices.  The result is SEO-Ready, Mobile-First, Lightning Fast.

We populate the site with content and run rounds of design amendments to make sure everything is as you want it.

Web Development Checklist:

• Set Up Hosting
• Install the CMS
• Set Up Version Control
• Install Plugins & Modules
• Develop the Frontend
• Apply Responsive Design
• Populate Content

Before launch, we install tracking tools such as Google analytics and submit the site to Google for indexing.

We provide documentation and assistance with managing the website so that you can add new content.

When everything is ready for the launch, we point your domain to the new website.

Then moving forward we can provide ongoing maintenance, new features and SEO as your website grows.

Go live checklist:

• Install Google Analytics
• Set Up Google Search
• Link to Documentation
• Install SSL Certificate
• Update Domain DNS
• Create an SEO Plan
• Register for Ongoing Maintenance

TCreating a new website is great but it’s just the start.  Google will index the pages and you’ll be visible in search results but where will you be?  Probably not on page 1, or even page 2.  Getting there will take some work.

The purpose of your website is to get:

• More Visitors
• More Traffic
• More Calls
• More Sales
• More Customers
• More Revenue

There’s a lot of competition out there and your new website needs to outperform the competition to make that happen.

Your website will have been built with that in mind.  That means great website design, fast page speed, quality and relevant content, strong website security, a healthy website structure and keyword-rich content.

Then with an ongoing SEO package, we can get to work on pushing your website up the rankings and gaining the traffic that it is designed to pull in.

To complement SEO and gain visitors fast, we can run PPC campaigns to drive visitors directly to your website.

Optimisation Checklist:

• Custom SEO Strategy
• Technical Site Audit
• On-Page Site Recommendations
• Keyword Rankings
• Competitor Research
• Ongoing SEO Package
• Paid Search PPC

Websites are always a ‘work in progress’.  Search engines update algorithms.  Competitors work on their SEO, industry changes happen and websites are no different.  They constantly need updating and maintaining just like any other tool that you would use for Business.

Whether it’s WordPress, Magento, Shopify or Drupal there will always be the need for ongoing support.

• Plugin, Extension and Module Updates
• Core CMS Updates
• New Content
• Updated Content
• New Services
• New SEO requirements

Things change and the internet and websites need to keep up so we are there to help on an ongoing basis with technical and content-based support.

• Technical Support
• CMS Updates
• New Features